To have a great experience with new media, the key to success is to think
outside the box. Indeed, to be creative is what New Media asks of us. There are
a lot of great things to explore on the Internet. We discover things and we
tell ourselves: "Oh how original!" And our natural competitive
side pushes us to think hard, think outside the box and bring to life another
original thing. Thankfully, new media gives us tools to put all our ideas
together and build the final product. I had a MySpace page, this site fostered
a lot of creativity. Layouts, graphics and other tools were available to me to
have the page I was sure all of my friends would envy. YouTube can be
another example, my cousin put together a breathtaking video of all his wedding
pictures. The theme, sound and arrangement were original.
I think creativity also lies
in the use we make of new media. Crafting a beautiful video is one thing
but what original use can you make of it? What comes to my mind is the role of
social media in the revolution that overthrew Mubarak. A group of 14
tech-savvy Egyptians selected to represent thousands of young protesters in
Tahrir Square in an article I read shed some light on the ways that social
media, secrecy and strategic maneuvering were deployed to counter Egypt’s vast
security apparatus and eventually topple one of the most entrenched autocracies
in the Middle East.
In the article "Disney Tolerates a
Rap Parody of Its Critters. But why?" by Brooks Barnes, we read that
although the title says Disney tolerates mash ups, in reality, they do not.
They believe any unauthorized use of Disney property is stealing. However,
they're discreet about their strategy to stop this. It is Nickelodeon
that sees the humorous videos as fair use of its copyrighted content. “Our
audiences can creatively mash video from our content as much and as often as
they like,” said Dan Martinsen, a Nickelodeon spokesman. “By the way,” he
added, “that was a very nice edit job by whoever did the SpongeBob mash.”
Being Creative
is Essential for Online Success.
Always make sure you have a strategy that ensure your business stands
out from the crowd!
THANK YOU FOR READING!